Web & Social

For Sport and lifestyle brands

Social media has become an integral part of daily life for most of us. Although your website and social media accounts are two separate entities for modern sports and lifestyle brands it is important that they work together for you to thrive online.

Why you need to be on top of both your web and social game

People are now using social media for much more than communicating with their friends. News, shopping, trends and inspiration are all now part of the social media mix.

For sport and lifestyle brands establishing a social media strategy is essential. You must connect with your audience over time and social media is the obvious way for you to grow your audience and then  connect, entertain and add value to them.

Although social accounts and websites are two separate entities, they must work with one another for a business to stay relevant online.

Creating harmony between your website and your social media will keep your target audience captivated, engaged, and intrigued. Consistency is vital and inconsistency and mix messaging will  confuse your audience and create doubt.

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5 Ways to Boost Your Social Media for sport and lifestyle brands

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What's a Lifestyle brand?

the most powerful brands are OFTEN based on lifestyles that we aspire to...

A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.

Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer’s way of life.

Consumers no longer want want to be ‘sold to’, they now want to engage in experiences with brands that they can resonate with on an emotional level.

A lifestyle brand is a company whose products and image is based on a lifestyle it’s customers aspire too.

Why Do I Need Social Media Management?

Why Do I Need Social Media Management? For many small businesses, there just isn’t enough time or resources available to do social media well. Consistently posting quality content takes more time and effort and expertise than many small businesses have. Here are a few reasons why outsourcing your social media makes sense.

Read More »

Why Do I Need Social Media Management?

Why Do I Need Social Media Management? For many small businesses, there just isn’t enough time or resources available to do social media well. Consistently posting quality content takes more time and effort and expertise than many small businesses have. Here are a few reasons why outsourcing your social media makes sense.

Read More »

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