Successful social media is never just about pushing your product or blowing your own trumpet. Brands that do well on social media focus on entertaining their followers and connecting with them and their lifestyle authentically.
Successful brands are able to connect emotionally and build a sense of community with their followers.
Emotions are a big selling point for sport, health and fitness brands and if you wish to succeed with social media marketing your voice should be consistent.
Our three-tiered signature system has been developed to give you a clear path to social media success so you can get back to focussing on your core business with a solid strategy in place.
This is where our Social Media Momentum system begins and it’s all about clarity. Getting clear about your goals and competition, developing a customised strategy and setting your social media accounts up for success.
“One way to keep momentum going is to have constantly greater goals.”– Michael Korda
This is a social media audit where we define social media goals for your business and research your competition so you can get clear about what lies ahead.
Businesses often approach social media without any real direction or planning and this is reflected in the results. A full social media audit of your goals and the current efforts of your competitors will allow us to develop a tailor made strategy for your business.
Having a solid social media strategy in place will ensure that your social media efforts are far more effective, and are always aligned with the broader goals of your business. We’ll define your ideal customer and target what motivates them ensuring the right tone for your message.
We’ll then set up your social media accounts properly.
It’s critical that your social media accounts are set up correctly. We will ensure your profiles are set up correctly with all key fields well written and making good use of keywords. A consistent visual tone including using the correct colors, logos and imagery will ensure you send out a clear and consistent message.
This is where we Plan and Schedule Social Media Content – Establish the Best Times to Post and Set Up a Content Calendar so posting is done automatically and planned well ahead of time.
With most social media networks now using some sort of filtering algorithm for who and when they show content to it’s vital that you post when your target audience is online, otherwise they may never see your content.
Game on! It’s time to commence creation and manage and monitor your social media accounts so you can rest easy and leave it to the experts.
We’ll create great content daily that is clever, impactful, on brand and consistent and interact with your followers on your behalf. We’ll back this up with reporting that outlines the key metrics.
This isn’t set and forget, we’ll continue to optimise your content and overall direction so that you’re moving towards your goals as quickly and as cost-effectively as possible.
Includes reports and strategy sessions.
A strategy session to define the platform and content type for your paid ads to maximise bang for buck.
Often a premium content solution is utilised to get a powerful message across such as animation, video or carousels.
We’ll then develop your ads creating multiple variations so we can quickly work out what’s working and what’s not.
We’ll then evaluate the performance of the ads and make improvements to increate your return on investment so that you can know you’re maximising your value and getting results as quickly as possible.
