The most powerful brands are OFTEN based on lifestyles that we aspire to...
A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.
Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer's way of life.
Consumers no longer want want to be 'sold to', they now want to engage in experiences with brands that they can resonate with on an emotional level.
A lifestyle brand is a company whose products and image is based on a lifestyle it’s customers aspire too.